China’s BYD has launched its third electric vehicle (EV) in Japan, introducing the Seal EV sedan as its most expensive model so far in a market where consumers have long favored domestic brands.
Pricing and Specifications
The Shenzhen-based automaker has started taking orders for the Seal EV in Japan. The suggested retail price for the rear-wheel-drive version is set at 5.28 million yen ($33,111.75). In China, the model starts from 179,800 yuan ($24,759.70). The Seal EV will be available in two versions: a rear-wheel-drive and an all-wheel-drive version, both equipped with an 82.56 kilowatt-hour battery pack. The rear-wheel-drive version boasts a cruising range of 640 km (398 miles), while the 6.05 million yen all-wheel-drive version can travel 575 km on a single charge.
Market Impact
The expansion of BYD in Japan could become a concern for domestic automakers, which are struggling in China against BYD and other Chinese EV brands. BYD’s entry into the Japanese market with high-end EV models highlights the competitive landscape of the automotive industry in the region.
Previous Launches
Last year, BYD launched the Atto 3 and Dolphin EVs in Japan, selling about 2,500 units. The company has consistently rolled out battery-powered cars for the Japanese market, excluding other powertrain technologies such as plug-in hybrids, in which it remains a significant player in China.
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